Copywriter [United States]


 Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

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We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity
Frame.io, an Adobe Company, is changing the future of how videos are
made by helping over 1 million creative professionals seamlessly
collaborate from all over the world.
As the Lead Copywriter at Frame.io, you will play a vital role in crafting
compelling copy for various campaigns, launch campaigns, interactive
websites, and social media posts. Your expertise in working with
industry-leading product launch companies and delivering engaging
copy contributions will drive our product messaging and resonate with
our target audience. You will collaborate closely with Product
Marketing Managers (PMMs) and Product Managers (PMs) to convert
launch briefs and project briefs into cohesive outlines and copy decks.
Additionally, you will partner with our design team to conceptualize
innovative storytelling approaches that effectively communicate
complex product features, SAAS features, and general benefits and use
cases for using Frame.io. We are looking for a candidate who is a
product expert in the digital space and comfortable using the latest
tools to complete their work
What you'll Do
Collaborate with Product Marketing Managers (PMMs) and Product Managers (PMs) to convert launch briefs and project briefs into cohesive outlines and copy decks.
Partner with design teams to concept compelling ways to use storytelling techniques to effectively communicate complex product features, SAAS features, and exciting use cases for using Frame.io.
Write compelling and engaging copy for the Brand Studio Team, including website content, social media posts, launch campaigns, and other promotional materials.
Ensure all copy aligns with brand voice, style guidelines, and overall marketing objectives.
Conduct thorough research to stay up-to-date with industry trends, digital tools, and emerging technologies related to copywriting and digital marketing.
Serve as a product expert, understanding Frame.io's offerings, features, and target audience, and effectively translate technical information into accessible and persuasive copy.
Collaborate with cross-functional teams, including designers, marketers, and developers, to ensure cohesive and impactful messaging across all channels. What could help you succeed
10+ years of experience preferred working with industry-leading product launch companies.
Excellent written and verbal communication skills, with exceptional attention to detail and a strong command of grammar, syntax, and style.
Consistent track record to convert complex information into clear and compelling copy that resonates with the target audience.
Strong strategic and problem-solving abilities, with a focus on getting results and meeting marketing objectives.
Familiarity with the digital space and understanding of industry trends, consumer behavior, and content marketing standard methodologies.
Proficiency in using relevant tools and software, including Figma, Photoshop, and other industry-standard applications.
Ability to thrive in a fast-paced, environment while managing multiple projects simultaneously.
Tight-knit collaboration and interpersonal skills, with the ability to effectively partner with cross-functional teams and collaborators.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $115,700 -- $235,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

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